CONSUMER BEHAVIOR ARAVIND - 09901366442 – 09902787224
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS a r a v i n d .b a n a k a r @ g m a i l . c o m ARAVIND - 09901366442 – 09902787224 CONSUMER BEHAVIOR No. 1 The slogan for the movie Godzilla was “Size does matter.” Should this be the slogan for America as well? Many marketers seem to believe so. The average serving size for a fountain drink has gone from 12 ounces to 20 ounces. An industry consultant explains that the 32 – ounce Big Gulp is so popular because “people like something large in their hands. The large the better.” Hardee’s Monster Burger, complete with two beef patties and five pieces of bacon, weighs in at 63 grams of fat and more than 900 calories. Clothes have ballooned as well: Kick wear makes women’s jeans with 40 – inch diameter legs. The standard for TV sets used to be 19 inches; now it’s 32 inches. Hulking SUVs have replaced tiny sports cars as the status vehi...